International Market Entry and Business
Business and Cultural Training
of international markets requires a substantial amount of time, energy and
money. It is crucial people travelling to do business have an understanding of
what is expected and how they should act and interact in the new country and
culture. Learning about the country, its business, history and culture
impresses local people and earns respect and cooperation, while
avoiding cultural mistakes that can instantly destroy the opportunity.
union representative from one of Saskatchewan's larger corporations stated, "It
(the Japanese Country Seminar) was the best money management ever spent as we
now understand and appreciate why certain things need to done when foreign
management and staff should attend Hoggard International’s three-day seminar
covering the various countries within Asia, Europe, Middle East and the
Americas. This prepares the Company to conduct business with ease and
confidence within the market. Based on information provided by independent
Government sources, the costs of an executive failing, because of not being
properly prepared, can range from between US$55.000 to US$400.000. Therefore,
one untrained, unfeeling individual on a business trip can quickly destroy
any relationship and thus the business opportunities.
are a combination of lectures, videos, interaction, role-playing and case study
reviews. The importance of the entire staff understanding the cultural
differences cannot be stressed enough if the company is to be successful in its
global pursuits. These informative and practical seminars prepare business
people and, when required, accompanying spouses and children to work and live
in the new culture. The seminars are offered in house and as such can be
modified to meet your Company's specific needs and requirements.
The seminars also deal with other topics ranging from economic espionage
to helpful tips on preparing for short/long term stays.
training has been used by numerous Canadian, American and European companies as
a refresher for staff and management or as an introduction preparing for the
first visit. Developed by Bruce Hoggard, the material has been used at the
University of Saskatchewan (Canada), Graduate Business School St. Gallen (KS
GBS) (Switzerland), AssumptionUniversity (Thailand) and PolytechnicUniversity
participants receive their own printed and bound copy of the seminar, as well
as the accompanying resource materials so they can review the material prior to
departing, while in the plane or in the foreign country.
seminar is also an excellent way to train non-traveling personnel who come in
contact with your foreign buyers when they come to visit your company. As
companies have discovered, some times to late, your Company is only as strong
as its weakest cultural link.
as a refresher or in preparation for that first visit to the market, the
Hoggard International's interactive seminars provide participants with an
enjoyable and educational experience they will talk about for months to come
for your Company's training needs contact Bruce Hoggard at firstname.lastname@example.org