International Market Entry and Business
CEO and President
Bruce Hoggard, the founder of Hoggard International, has worked extensively
with companies throughout North America, Asia and Europe.
by a concern and interest in solving clients’ needs, Bruce recognizes success
is achieved by a coordinated and sustained team effort. To this end he leads a
team of seasoned professionals working with clients to solve their
international business concerns while providing direction and valuable market
Hoggard's international reputation within 16 industries in Canada, Europe
and Asia is a direct result of his work during the past twenty-eight
years. He has worked with more than 170 companies to research, plan, develop
and establish business, marketing and entry strategies for their products and
services. During this time he has assisted companies within 20 countries with several
winning awards, including the Canadian Export Award.
Chairman of the Canadian Institute of Marketing, and his
contribution to, and support of, the Canadian Institute of Marketing,
Bruce was awarded his Fellowship in the Institute in 1999. In addition, Mr.
Hoggard was the driving force behind Canada joining the Asia Pacific Marketing
Federation (APMF) and since 1997 has represented Canada on the Board of
Directors. Now called the AMF, it is an organization representing the Marketing
Institutes and Associations throughout Asia.
International network of contacts, both business and personal, extend
throughout 25 countries and is a result of having lived and worked in England
and Singapore, his frequent travels to Asia and Europe as well as his numerous
volunteer commitments. These have won him international recognition including
the Government of Canada Certificate of Merit; a Soviet Certificate of
Appreciation and special Olympic Medal; and the Business Excellence Award from
the Hong Kong Canadian Chamber of Commerce for his professional and export work
proven ability to transfer knowledge and understanding, Bruce has taught at the
under-graduate and graduate levels domestically in Canada and internationally.
He started teaching at the University of Saskatchewan’s College of Commerce
(Edwards School of Business) in 1992 until 2006. During that time he taught in
the MBA, the Business Administration, and under-graduate programs. Bruce
also designed and taught the Intercultural Management class in Switzerland and
the Business Strategy course in Hong Kong as well as several courses for the
Gabriel Dumont College in Saskatchewan. He also designed and prepared the
international business course for Assumption University in Thailand.
has been published numerous times with articles appearing in Just Food.com
and several other electronic and hard copy magazines and journals. He has also
worked with book publishers to vet international text books used at the
undergraduate and graduate levels of education.
holds several international and national professional designations in
marketing, business and consulting as well as an MBA from the University of
discuss your Company's ability to utilize the introductory service contact
Bruce Hoggard at email@example.com